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Eliza Cabrera
AI Product Leader & AiR Owner
I build AI products that drive growth in complex regulated environments—spanning AI strategy, go-to-market, product execution, and cross-functional leadership. My expertise covers the full AI spectrum: agentic systems, copilots, and generative AI.
As a recognized thought leader, I most recently presented at AI Engineer World's Fair 2025 and was the highest-rated speaker at Workday Rising North America 2024. My talks focus on practical approaches for building AI-native products and leveling up the professionals who build them.
My Professional Journey
1
Workday
2019-Present
Promoted twice in 5 years to Principal level, by leading new products and groundbreaking AI initiatives. These spanned across both financials and HCM, including various SKUs and platforms.
2
AI in Product
2023-2024
Founded and fostered an AI product community, AIP, to drive innovation and collaboration in emerging markets.
Sunset AIP December 2024 to focus solely on building AI products.
3
Sopheon
2016-2019
Product Manager leading BI strategy for flagship product, Accolade, across 50 countries. Sopheon was acquired by Wellspring in 2025.
4
CGI
2013-2016
Led complex ERP transformations for state and local governments across the United States, modernizing both financial and human capital systems to serve millions of citizens more effectively.
5
Fusion Specialties
2011-2013
BI Developer and served as primary internal technical support for company's ERP system.
AI Products at Workday
Financial Audit Agent
We are pioneering intelligent financial agents that act as digital auditors. Automatically detecting anomalies, streamlining audit processes, and ensuring continuous compliance - while transforming traditional accounting into a proactive, AI-powered operation.
Assistant Copilot & Policy Agent
Drove AI product innovation end-to-end across the launch of Workday's AI copilot, including leading the early access program of 22 global customers. I also led go-to-market (GTM) for Workday's first homegrown agent, policy agent, in early 2024. These solutions cut across platform and bespoke SKUs in HCM and financials to craft intelligent self-service experiences for employees and managers.
Help GenAI
I led Workday's first GenAI product from concept to launch in February 2024 with a pizza-box tiger team. We leveraged fast iteration cycles and customer feedback loops to accelerate content generation & management at global scale. This team was the tip of the spear for GenAI development at Workday, establishing the delivery playbook and informing platform architecture that enabled enterprise-wide AI adoption across Workday's product teams.
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My Global Product Lens
I build AI products that drive growth in complex regulated environments—spanning AI strategy, go-to-market, product execution, and cross-functional leadership. 15 years in enterprise SDLC and SaaS, with 8.5 focused on turning product strategy into business impact.
At Smarsh, I lead AI strategy and monetization for the Data & Analytics platform, driving growth opportunities for 6,500+ customers in regulated industries. Previously, I shipped five 0→1 products at Workday, 3 of them using GenAI technology, and built the GenAI delivery playbook that accelerated product development globally. Before that, I led BI strategy across 50+ countries at Sopheon and delivered 3 major ERP implementations for state governments at CGI.
750+
Conference Attendees
Highest rated speaker at NA Workday Rising 2024, presenting 3 sessions with the largest drawing 750+ attendees plus livestream viewers.
1st
GenAI Product
Successfully brought Workday's first GenAI offering to market, which released to GA September 2024, and created the blueprint for future AI implementations.
50+
Countries
Led BI strategy for Sopheon's flagship product across global markets, demonstrating the ability to scale solutions internationally.
3
Major ERP Implementations
Led full-lifecycle implementations for state governments, earning an off-cycle promotion for exceptional performance.
Speaking on AI Products
I speak on the complexity of AI adoption for founders, builders, and product professionals. I've built across GenAI, copilot, and agentic products since 2023, and founded AIR to support the next generation of AI builders. Highest-rated speaker at NA Workday Rising 2024 (750+ attendees)
Denver Product Summit: Featured panelist on product leadership in the AI age
Denver, CO | October 2025

AI in the Rockies

The Three Faces of AI Products

A Product Manager’s Journey Through the Hype

AI Engineer World Fair: Approaching AI product strategy & stopping the 'AI sideshow'.
San Francisco, CA | June 2025

18:10

YouTube

Build Dynamic Products, and Stop the AI Sideshow — Eliza Cabrera (Workday) + Jeremy Silva (Freeplay)

AI across product, GTM, and strategy was a great approach in 2023, but by now, we all already know that AI is disrupting the global landscape and how business gets done. Now is the time to stop chasing your competitors, and letting the technology lead your product strategy. There’s a better way to build that will allow you to differentiate and keep pace. Join AI product managers Eliza Cabrera and Jeremy Silva to learn how to crawl, walk, and run your way towards building dynamic products. Abou

ProductTank: Building dynamic products & using a crawl, walk, run approach for organizational AI transformation.

linkedin

#producttank #producttankdenver #productmanagement #ai #community | Crystal Hatch

You all showed up curious, open, and ready to connect and it showed. The energy in the room was so great. We heard from two incredible speakers in our local community Eliza Cabrera and Jeremy Silva who dropped some serious knowledge (and kept it real) on how AI is shifting our work as product folks. It wasn’t just smart, it was useful (the sweet spot we love). So now what? Keep the convo going. Keep exploring. And keep showing up for each other. We’re building something special here at Produ

Denver, CO | June 2025
Workday Rising: Highest-rated speaker of the conference, giving 3 presentations across Assistant copilot & Help GenAI.

linkedin

#workdayhelp #assistant #productmanagement #wdayrising #generativeai #teamwday #wdayilluminate #employeeexperience | Eliza Cabrera | 10 comments

Ever had a moment that reminds you why you chose your career? Last week was one of those for me. There's nothing better as a PM than showcasing a hard year of work from your teams with customers. Especially when it lands. Seeing the impact of the new Assistant, and Workday Help Gen AI (released to all customers this past weekend), is truly a reminder of the impact we can have when we focus on the right things. We're solving problems. Real ones. The kind that makes someone's day just a little b

Las Vegas, NV | September 2024
Deployed Podcast: Lessons and insights from building enterprise-grade AI products at scale.
Deployed: The AI Product Podcast | November 2024

53:20

Spotify

Building Enterprise-Grade AI at Scale: Inside Workday's Journey with Generative AI

Deployed: The AI Product Podcast · Episode

AI in Product: Featured speaker to unpack the fundamental challenges of building with AI through the GenAI and agent hype cycles.

ai-in-product.org

AI Chops as a Product Manager

AIP is your gateway to understand how AI is transforming the way we build product.

Boulder, CO | November 2024

ai-in-product.org

Redefining Product Experience with Multimodal Technology

AIP is your gateway to understand how AI is transforming the way we build product.

Boulder, CO | April 2024

ai-in-product.org

Fast Forward: Shipping GenAI Product in the Accelerating LLM Era

AIP is your gateway to understand how AI is transforming the way we build product.

Boulder, CO | February 2024

ai-in-product.org

Crafting Your GenAI Product Experience Moat

AIP is your gateway to understand how AI is transforming the way we build product.

Boulder, CO | October 2023
Reach out at hey@airockies.com
Whether you're interested in collaboration, a speaking opportunity, or a one-on-one call to discuss AI product, I'd love to connect.
AI in Product Community
Founder & Community Leader
Recognizing a critical gap in Colorado's tech ecosystem, I took action by creating the region's first dedicated community focused on the intersection of AI and product development in 2023.
First in Colorado
Established the region's leading community focused exclusively on AI's impact on product management with the rise of GenAI.
High Engagement
Organized 26 events over 16 months that kept pace with the rapidly evolving AI landscape.
Premium Quality
Curated high-caliber speakers, workshops, and content on beat with current events, new model releases, and emerging startups through the AI hype cycle.

ai-in-product.org

AI in Product

AIP is your gateway to understand how AI is transforming the way we build product.

AI in the Rockies LLC